Merchant & Rhoades
Barber Shop
After nearly 25 years in business, the barbershop known since it's inception as Truefitt & Hill Chicago became... Merchant & Rhoades. The identity pulls inspiration from the families crest, and elements native to Illinois and Chicago.
Store Branding and Collateral

Store front branding

Merchant and Rhoades family crest

Wordmarks

Embroidered patch for barber coats

Print service menu

Gift cards

Gift packages
Shave Oil Labels
Waterproof labels for 2 and 4 ounce bottles